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Nichiboku Ltd.

Director Nichiboku


My name is
Luis Alberto Fing Quintana, I established
Nichiboku Ltd. with the aim to do business between Mexico and Japan. Leading this company from october 2002, working straight and hard to achieve our goal which is to joint both nations by running out commercial activities.

I'm graduated in Mexico from ITLM (Instituto Tecnológico de los Mochis ) as an Industrial Chemical Engineer, also getting my master degree in March 2000 in International Commerce at Kansai University Graduate School.

I've been living in Japan for more than 11 years and getting along with Its culture, which is quite different compared with the western style.

Even if we say that japanese and mexican culture are quite different, it does not mean that between both countries does not exist common relations.

Historically, Mexico and Japan have always been a great partner, since their embassies begun the bilateral friendship and commercial agreement in 1882 in Washington USA. this agreement was suspended temporally from February 1883 to November 1887, and finally concluded on November 30 of 1888. Being Mexico the first Country which joined to Asian countries by frienship and comercial agreement.

Later on Japan began to be participan in the Mexico's economics, society and culture, due to the first 35 japanese migrant to Mexico in 1897.

Mexico-Japan EPA

We have heard recently a lot of topics about the Mexico-Japan FTA. Japan and Mexico agreed to speed up free trade talks but further compromise is needed to strike a deal in time for their self-imposed deadline in this year.

Ones of the obstacle to makes difficult the FTA to move forwar at this moment, it comes into the Agriculture and farming sector which is where Mexico has concentrated almost its commercial activities.

Japan reportedly wants to exempt pork and leather products from the free trade agreement to protect domestic industries while Mexico wants the total abolition of tariffs within 10 years. Discussions will continue on trade of goods, including two key issues, pork and leather products, but we hope a satisfactory results for thi issue.

If concluded, it would be Japan's second free trade pact after the signing of an accord with Singapore in January last year, removing import and export tariffs on 98 percent of goods traded between the two nations.

But the Japan-Singapore deal avoided the sensitive issues of agriculture and fisheries, both of which are heavily protected in Japan.

Japanese Prime Minister Junichiro Koizumi agreed to begin free trade talks with Mexico last October after he attended an Asia-Pacific Economic Cooperation (APEC) summit in the Mexican resort city of Los Cabos.

For both countries, this agreement represents an ambitious initiative to deepen and widen their economic relationship. Japan's seeks to achieve parity with the United States and the European Union on its access to high technology products in the Mexican market (benefiting from tariff reductions, which currently are at a level of 16%). Mexico will benefit from enhanced Japanese investments in small and medium businesses which would help strengthen supplier chains in the automotive, electric and electronic industries, among others.

In addition, Mexican exporters would gain a market of 127 million consumers, as well as increasing opportunities in the foodstuff sector. Japan is Mexico's third largest trading partner, as well as its fourth most important source of Foreign Direct Investment
(FDI). Currently, 97% of Japan's FDI concentrates on manufacture of which, 86 percent goes to the automotive sector.

In 2002, Mexico imported US $8 billion in Japanese goods and exported products worth $623 million. However, since Japan's share in Mexico's total trade has decreased over recent years from 3.9 percent in 1993 to 2.7 percent in 2002 and Mexico's share in Japan's total trade represents only 0.8 percent, this comprehensive initiative must inspire Mexico to move up the ladder and become a key -trading partner for Japan.

That We mention before, both sides have recognized its sensitivities in the agriculture sector but also the great opportunities that can be generated by the complementary nature of their agriculture sectors. Elimination of Japan tariffs on Mexican agricultural products will enjoy access to one of the world's most demanding markets. Mexico is already a leading supplier of fish and seafood to Japan. In the last three years, almost 100 tons of shrimp and lobster harvested along the Pacific Coast of Baja California found their way to Japan. Mexican tuna and tuna products are also highly appreciated by Japanese consumer.

This agreement will be one of the most important trade policy initiatives of Fox's administration. Set for conclusion by 2003, the Mexico-Japan FTA will be the centerpiece of a new and prosperous partnership with the biggest economy in Asia, and it will provide a foothold in that rapidly growing region for the twenty-first century.

Nichiboku ltd invites you in advance preparetion, to get ready into the japanese market, offering you a Marketing Promotion and International Trading services.

Nichiboku Ltd has the experience to participate in International Commerce Exhibitions held all around Japan, for this reason allow me to describe about the mexican-japanese marketing situation, focus on the promotion of mexican products.


Resume
Name : ( Luis Alberto Fing Quintana )
1965 Date of Birth; Place : Choix Sinaloa Mexico
1981-1984 Centro de Bachillerato Tecnológico y de servisios No.43
Specialty Chemical Food Industry
1984-1989 Instituto Tecnológico de los Mochis
Specialty Industrial Chemical Engineering
1990-1992 HANSA Language Centre ( Toronto Ontario, Canada )
Course English Course
1995-1997 ERU Business Senmon-gaku ( Osaka, Japan )
Course Japanese Course
1997-1998 Kansai University Posgraduate School ( Osaka, Japan )
Course Research Student Course in International Commerce
1998- 2000 Kansai University Posgraduate School ( Osaka, Japan )
Specialty Master Degree in International Commerce

© Nichiboku Ltd. 2002-2005