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Offering
information about japanese markets
What
is the benefit to to do business in Japan ?
General
information:
First we mention that Japan is the world's second
largest market, competitor, and partner. With
126 million of population that makes the country
to be very important on the consumption sector.
Technologically it is very advanced country:
there are about 20 million internet users, which
alarge proportion of those use e-commerce system
(B2C). also for a global or international business
under the sistem B2B in orden to magnifying
the business strategy with differents partner
around the world.
Japan has 15% of the world's economy, and the
25% of the world's high-tech products are made
in Japan.
Starting
business in Japan
The
first step to do business in Japan, it does
not consider to be very difficult and neither
does it need to invest a large sum of money.
Only that you need to have is a unique and good
quality product or service then by carefully
controlling your starting costs you will be
profitable in your first year in the Japanese
market. It's that simple. The trick is understanding
Japanese business and the mentality of Japanese
businesspeople well enough to be able to control
your costs. SHINRAI (Trust) is the most important
factor that should be extremely considered in
order to keep a pleasant business relation for
a long time.
Marketing
consultant (offering advise for promotion &
sales strategy)
Japan's
Business Style
Under
the consideration of japanese business style,
customers can be very demanding, and often have
quit different tastes and needs from Western's.
Therefore in many cases western companies must
redesign or redevelop a innovative products
in order to succeed with Japanese customers.
Relationship
is the most important factor to be considered
while doing business, it does not matter which
country are you dealing with. As we mentioned
before Japan's business are different from the
western style, so we need to know about the
japanese etiquette in order to keep successful
relationship.
Japanese
business etiquette (key aspects) :
Japanese business cards:
In Japanese business etiquette, business cards
are indispensable.
For those foreigner who pretend to do business
in Japan, it will be necesary to carry at least
100 a 1 week business trip to Japan, and it
will be recommend to have double-sided, one
side in Japanese language, being custom designed
using the same elements as the English side.
If
your original business card is not English (i.e.
German, French, Spanish etc.) then use double-sided
English and Japanese business cards when doing
business in Japan.
Never flick, throw, slide, lob or otherwise
push your Japanese business card across the
table - always present your Japanese business
card holding it with both hands, Japanese-language
side facing forward (having your company logo
at the top of the Japanese-language side will
help you orientate it correctly!), to the most
senior member of the Japanese party first, bowing
slightly as you do so and then on down the corporate
ladder.
Accept a Japanese business card with respect,
using both hands, saying 'Thank you' or 'Hajimemashite'
as you do so.
Never write notes on a Japanese business card
- never! Carry a small note book to write down
notes or enter them into your PDA.
Never fidget or play with a Japanese business
card.
Keep your Japanese business cards in a proper
carrying case and treat them with respect
Remember to deliberately and carefully pick
up all of the Japanese business cards you receive
and put them into your case at the end of the
meeting.
You probably get the idea that Japanese business
cards are important!
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