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Crafting Success at Every Step, Trade Fairs Participation


 Captivate Japan: Make Every Trade Fair Count with Nichiboku's Expertise
Achieving Success Step by Step: Trade Fair Participation

Captivate Japan: Make Every Trade Fair Count with Nichiboku's Expertise

8. Market Insight Seminars

  • In-depth Understanding of the Japanese Market: Our seminars and workshops provide valuable insights into Japanese food market trends, consumer preferences, and the regulatory landscape.

9. Post-Fair Follow-up Support

  • Cultivating Long-Term Relationships: We offer strategies and support for following up with contacts made during the fair, helping you to build and maintain long-term business relationships.

10. Legal and Regulatory Guidance

  • Navigating Japanese Regulations: Our team provides crucial information and advice on Japanese food regulations, import procedures, and certifications to ensure your compliance and smooth market entry.

11. Digital Presence

  • Enhancing Online Visibility: We assist in creating a robust digital presence for the event, including a dedicated website or social media page, to engage with a wider audience and amplify your brand's reach.

12. Customer Feedback Collection

  • Gathering Valuable Insights: Our tools and methods for collecting feedback from booth visitors provide you with valuable insights, aiding in future product development and marketing strategies.

At Nichiboku Ltd., we understand the intricacies of the Japanese market and are committed to providing Mexican food exporters with the tools, knowledge, and support needed to succeed in this dynamic environment. Our goal is to ensure your experience at the Japan Food Trade fairs is not only successful but also paves the way for long-term success in Japan.

As a conclusion, Nichiboku Ltd. provides Mexican exporters with essential tools and insights for successful market entry into Japan, a venture made more advantageous by the Mexico-Japan EPA's favorable tariffs. This strategic diversification is vital for Mexican SMEs to reduce dependence on the US market, paving the way for global expansion and sustainable growth. Nichiboku Ltd.'s expertise in handling the intricacies of Japanese trade and market norms positions Mexican companies for enduring success in one of the world's key markets.

Nichiboku Ltd. is dedicated to empowering Mexican export companies in their journey to penetrate the Japanese market, particularly through participation in Japan Food Trade fairs. Our comprehensive range of services is meticulously designed to address every aspect of trade fair participation and market entry. Here's how we support Mexican exporters:

1. Product Showcase Assistance

  • Guidance on Display Techniques: We provide expert advice on how to effectively showcase your products, focusing on packaging, sampling arrangements, and presentation techniques that resonate with Japanese consumers.

2. Marketing Materials

  • Development of Japanese Marketing Collaterals: We create high-quality, culturally-tailored marketing materials in Japanese, including brochures, flyers, and product catalogs, ensuring your brand communicates effectively with the local audience.

3. Translation and Interpretation Services

  • Overcoming Language Barriers: Our team of professional translators and interpreters will be on hand to assist with any language challenges during the fair, ensuring seamless communication with potential buyers and attendees.

4. Cultural Training

  • Japanese Business Etiquette and Cultural Norms: We conduct briefing sessions to familiarize your team with Japanese business etiquette and cultural norms, facilitating smoother interactions with local businesses and consumers.

5. Promotional Campaigns

  • Pre-Fair Marketing Initiatives: Our strategic pre-fair promotional activities are designed to generate interest and awareness among potential buyers and visitors, utilizing tools like social media marketing and press releases.

6. Logistical Support

  • Streamlining Product Transportation: We offer comprehensive logistical support, handling the nuances of transporting your products to Japan, including customs clearance, storage, and local transportation.

7. Networking Opportunities

  • Expanding Business Connections: Nichiboku Ltd. arranges meetings with potential buyers, distributors, and industry experts, expanding your business connections and opening doors to new opportunities.

Taste the Future: Uncover Innovation at Japan's Leading International Food Trade Shows!

Savor Innovation at Japan's Premier International Food Trade Shows!

Savoring Success: Mexican Food Industry Expands Horizons in Japan's Markets.

Food Factory Japan ​

Japan Meat Industry Fair

Japan Food Service Equipment Show

  • Location: Tokyo Big Sight, Tokyo

  • Typical Month Every Year: February

  • Description: Showcases equipment and supplies for the foodservice industry.

  • URL:

Biofach Japan

  • Location: Varies

  • Typical Month Every Year: Varies (part of the global Biofach network)

  • Description: Focuses on organic food products and sustainable practices.

  • URL:


  • Location: Tokyo Big Sight, Tokyo

  • Typical Month Every Year: April

  • Description: A comprehensive food and beverage exhibition.

  • URL:

Japan Fisheries and Seafood Expo

Participating in Japan's International Trade Fair is crucial for Mexican food companies. These events, like FOODEX Japan, offer a prime opportunity to showcase diverse food offerings, connect with industry leaders, and access Japan's sophisticated market. It's a strategic move for Mexican businesses to expand globally, foster collaborations, and exhibit their culinary expertise to a market valuing quality, innovation, and cultural diversity in food and beverages.

The Japan International Trade Fair stands as a diverse platform encompassing various specialized exhibitions within the food and beverage industry. This annual event, hosted in Tokyo and Chiba, offers a significant opportunity for Mexican companies in the food sector to showcase their products, forge connections, and explore the Japanese market.

Comprehensive List of Trade Fairs Showcasing Japan's Food Industry


Japan International Seafood & Technology Expo

Sweets & Snacks Expo Japan

  • Location: Tokyo Big Sight, Tokyo

  • Typical Month Every Year: June

  • Description: Focuses on the confectionery and snack industry.

  • URL:

Wine & Gourmet Japan

  • Location: Tokyo Big Sight, Tokyo

  • Every Year: April

  • Description: An exclusive trade fair for wine, beer, spirits, and gourmet food.

  • URL:

Supermarket Trade Show

  • Location: Makuhari Messe, Chiba

  • Every Year: February

  • Description: Features a wide range of products for supermarkets and the retail industry.

  • URL:


  • Location: Tokyo Big Sight, Tokyo

  • Every Year: February

  • Description: Catering to the hotel, restaurant, and catering market.

  • URL:

Savoring Success: Mexican Food Industry Expands in Japan's Markets

Agricultural Innovation Unveiled: Japan's Premier Expo Showcase

Unveiling Japan's Sustainable Agriculture Solutions.

Unveiling Agricultural Innovation: Japan's Premier Expo Showcase

Service Portfolio

  • Supply of Japanese Equipment and Parts for Maintenance in Industrial Plants (Details here

  • International Marketing Support and Market (Special Service for Mexican Companies)/(Details here)

  • Support for Participation in Japan Trade Fairs (Details here

  • Japan Food Import Database (Details here

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